Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds. When you are alone for days at a time, you become drawn to people.
Measuring the True Impact of Social Media Marketing: Beyond Likes and Shares Read More »
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.
In the fast-paced world of marketing, standing out from the crowd is no easy feat. Yet, some brands manage to capture our attention and leave a lasting impression with their bold and innovative campaigns.
10 Outrageously Creative Marketing Campaigns We Can’t Stop Talking About Read More »
Unconventional Marketing Strategies: Thinking Outside the Box Introduction: Welcome to the world of marketing where basically creativity knows no bounds, and the unconventional reigns supreme. Also, in a landscape cluttered with traditional advertising methods, standing out requires a willingness to break free from the status quo and embrace the unconventional. Today, we’ll explore some out-of-the-box
Unconventional Marketing Strategies: Thinking Outside the Box Read More »
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time.
 Nailing Your Brand Voice: How to Develop a Tone That Resonates Read More »
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another yet different.
How to Be in the Flow and Create Something Beautiful Read More »
After designing my ideal week, I had a much clearer idea of how to create a framework for my week that would empower me to feel more focused by theming days of the week, and even parts of the day. I spent nearly a year turning down every new project (and even getting rid of old ones) so that I could reduce my workload, build in more margin, and create what is now Digital Strategy School. It takes time to build margin into your schedule.
I Like Keep Things Simple to Appreciate the Details Read More »
Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other selectors. More surprisingly, our selectors may even lose out in the global specificity war, ultimately having little or no effect on the page at all. Any time we make a change to a CSS file, we need to carefully consider the global environment in which our styles will sit. No other front end technology requires so much discipline just to keep the code at a minimum level of maintainability.
Thriving for Simplicity and Ease of Use Sharing Knowledge Read More »
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.
Meditation with Music for a Calmer and Healthier Mind Read More »
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.
How We Rethink Our Approach To Daily Commitments Read More »